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Erma is a copywriter with multiple awards from Cannes, Eurobest, Vuoden Huiput, Grand One and Effie. The Finnish advertising press chose him as one of the most influential creatives under 30, which the now over 30-year-old Erma remembers fondly.
Before teaming up with Reinikainen, Erma worked in SEK and TBWA with such clients as Burger King, Finavia, Fazer, Paulig, Boston Beer Company and Visit Finland.
Erma considers his biggest strength to be the ability to step into the shoes of his clients – and their clients. With those shoes on, he waltzes towards the right creative solutions. Erma’s colleagues and clients have confirmed this to be true.
TBWA\Helsinki, Senior Creative